Saturday, April 23, 2011

The Event Fanbase Project Part 12 - Send NBC execs packets of Splenda for a second season of The Event

I read that the UPN show Roswell was saved in part by a fan campaign where fans sent in bottles of Tabasco sauce to the TV execs. That helped me come up with an idea.

From episode 1.17 "Cut Off The Head", we see that Jarvis is about to poison Martinez with a tainted package of Splenda. What if we fans all send in packets of Splenda into NBC to get them to renew the show? I'm floating this idea on Facebook and Twitter, and now here, to use that as our campaign. What do you think?

Update: For those of you that do not have the Splenda brand in your country, it's a brand name for Sucralose. In some countries, it's called Sucaryl. It's a yellow packet.

Thursday, April 14, 2011

The Event Fanbase Project Part 11- The Wave

This, in my hopes, will be a big factor for The Event and its fans. On every Monday at 8:00 P.M in YOUR time zone, you get on Twitter and write "@NBC #TheEvent", or on Facebook (on NBC's wall) The Event. For every one of these tweets/ posts, NBC sees that they have a big and loyal fanbase. This, I think, will be the main project until NBC's decision (hopefully to renew) about The Event's future. That doesn't mean you shouldn't do the other things I have in my other posts. Please, copy and paste this link and send this to other The Event fans. You can even post this right now (and I will happily retweet it), but make ABSOLUTE sure that you post this on Monday at 8:00 P.M in YOUR TIME ZONE (not when The Event stars airing.) We need to unite in one massive movement to save The Event.

If you are a big fan of The Event and want to make your own fanpage and twitter to help save the show, PLEASE don't hesitate to contact me at

Wednesday, April 13, 2011

The Event Fanbase Project Part 10- Advertisers

Almost all of the money that NBC gets from airing The Event is from advertisers. Advertisers will pay in an "auction" style of buying slots, and will pay more for certain slots. Their main goal is to advertise to THEIR potential consumers. They will advertise on shows with 1. the same ideas, and 2. big ratings. Of course advertisers would pay more for shows with big ratings, but what about the other reason? Advertisers can't ask each customer why they are here or where they saw their advertisement. We will now let them know. Take a good 10 minutes and see who advertises during The Event (actually Apple is the main promotion on the show -Sean using a MacBook, Sophia with an iPhone.) Let them know that you 1. watch The Event, 2. notice their commercials, and that 3. you buy from them because you see their commercials there.
To contact them, just go to their website, and click on "Contact Us". You can then leave a nice message to them. Also, most of them are on Twitter, hit them up there ALSO.

Tuesday, April 12, 2011

The Event Fanbase Project Part 9- "Like" The Event

Believe it or not, NBC looks at how many people "Like" each of their shows (or follow them on Twitter), to help make a renewal/cancellation decision. Here are a few stats so far.

  1. The Office-                                   7,802,451
  2. L&A SVU-                                  2,800,641
  3. 30 Rock-                                      1,598,951
  4. Chuck-                                         1,584,750
  5. SNL-                                           1,320,532
  6. The Biggest Loser-                       1,158,491
  7. Community-                                   719,620
  8. America's Got Talent-                    550,768
  9. Friday Night Lights-                       531,751
  10. Parenthood-                                   519,402
  11. The Apprentice-                             411,613
  12. Parks & Recreation-                      362,014
  13. Days of Our Lives-                        350,326
  14. America's Next Great Restaurant-  335,093
  15. Minute to Win It-                           295,218
  16. Jay Leno-                                      289,340
  17. The Event-                                   284,076
  18. Outsourced-                                  259,089
  19. Jimmy Fallon-                                245,011
  20. Who Do you Think You Are?-       117,132
  21. Harry's Law-                                  114,888
  22. The Cape-                                      98,681
  23. The Voice-                                     78,345
  24. Chase-                                           72,565
  25. L&A L.A.-                                     58,441
  26. Last Comic Standing-                     49,178
  27. The Marriage Ref-                          25,231
  28. Perfect Couples-                             24,269
  29. School Pride-                                   9,112
  30. Love Bites-                                      4,502
  31. Fact Checkers Unit-                         3,623
  32. Friends With Benefits-                      3,282
  33. Dial Star-                                         1,484
  34. In Gayle We Trust-                          1,452
  1. The Office-                                  147,662
  2. Jimmy Fallon-                                59,574
  3. SNL-                                            52,679
  4. The Biggest Loser-                        37,627
  5. The Apprentice-                            36,549
  6. Chuck-                                          33,898
  7. 30 Rock                                        33,112
  8. L&A SVU-                                   27,938
  9. Community-                                   25,053
  10. Days of  Our Lives-                       23,501
  11. Parks & Recreation-                      21,745
  12. America's Got Talent-                    12,207
  13. Jay Leno-                                      11,749
  14. Parenthood-                                   10,459
  15. Friday Night Lights-                         9,020
  16. The Voice-                                      7,648
  17. The Event-                                     5,545
  18. Minute To Win It-                           3,297
  19. Outsourced-                                    3,134
  20. Perfect Couples-                             2,284
  21. The Cape-                                       2,057
  22. Harry's Law-                                   1,689
  23.  The Marriage Ref-                          1,630
  24. Who Do You Think You Are?-        1,564
  25. Chase-                                             1,184
  26. School Pride-                                     987
  27. America's Next Great Restaurant-       941
  28. Last Comic Standing-                         889
  29. Fact Checkers Unit-                           818
  30. Love Bites-                                        629
  31. Friends With Benefits-                        405
Please "Like" and Follow The Event by just clicking on the word "TheEvent"

Monday, April 11, 2011

The Event Fanbase Project Part 8- Spreading The Word

All of the other things that we have been doing, would be like beating a dead horse if the ratings kept going down. We need to talk about The Event and let people know that it's on and it's good. Talk to you co-workers, family, friends, people who like similar TV shows. Tweet about how much you like The Event. I know I have been really stressing this, but if The Event does good in voting polls or competitions, people will see that and start watching it. The only way it will get renewed is to get more viewers. More viewers = new viewers

The Event Fanbase Project Part 7- POSTAL MAIL NBC

Picture was made by @valkeriecic on twitter.
Now, here's one of the biggest ones. E-mailing NBC, is good, but it doesn't seem as sincere and close to the heart as a handwritten letter. You should include the points I mentioned in the last post. I do need to put out a few pointers though. 1. Make it handwritten- as I said, handwritten is very sincere and it shows them that you put the effort into doing this. 2. Print out a picture of a The Event picture or logo to send along with the letter (try this picture). 3. and finally, their mailing address is
Subject: NBC’s The Event
Universal Media Studios
100 Universal City Plaza
Universal City, CA 91608
United States of America

Sunday, April 10, 2011

The Event Fanbase Project Part 6- EMAIL NBC

Yes, you can contact NBC through an e-mail and vent out your amazing feelings about The Event. I'm not quite sure yet if NBC knows yet, completely, how big and supportive The Event's fanbase it. Make sure that you include your first name, age, gender, location, and how you are loyal to NBC. Tell them about the 2 podcasts, at least 25 twitter pages, at least 15 fan sites, and even a campaign site to save the show. The rest is yours. Please, if you haven't done anything else on this site DO THIS. This is HUGE for the show. E-mail them here.

Saturday, April 9, 2011

The Event Fanbase Project Part 5- Twitter Takeover

First off, nbc IS on twitter and so are most of us. The reason most companies have twitter is to get feedback from the rest of the world (and most likely nbc too). So we are going to send tweets to NBC and get many people to retweet them. If you go to @EventFanCentral and look at my "Favorites", retweet the messages that have "Dear @nbc" at the beginning. So far, the most retweets that one of my tweets has is 13. My goal is that before NBC makes a decision on renewing/ cancelling The Event, we will have a tweet with 50 retweets. If you want to make your own tweets to NBC, just start it off with "Dear @nbc" or something like that- put a word in front of the @nbc, so the rest of the world can see it. If you do make your own tweet to them, just leave a comment, and I will happily retweet it. Thanks.

I am now writing this 12 hours later, and I currently have 27 retweets- pretty good for 12 hours. :)We need to keep this going. For those of you who are reading this, please retweet the message I have described above, if you are having trouble with it/ finding it etc. just leave a comment and I will help you.

The Event Fanbase Project Part 4- Little Things That Make a Big Difference

Portions were written by ChuckGasmic. So do him a favor and check out his site
Watch The Event on and not on Hulu (if you can) if you are not a Nielsen viewer. (If you want to re watch it don't watch it off of your DVR (if not a Nielsen viewer) watch it on  When Comcast acquired majority holdings in NBC, they had to give up controlling interest in Hulu.  That means NBC makes their online viewing ad money from  It may not be a lot of money, but when you watch it there, you do help offset some of the cost. You should also click on the ads that come up, and even contact them and thank them for sponsoring The Event.  This helps whether you are a Nielsen member or not.

Buy The Event apparel from the NBC store. It  gives them money, knowing that some people like The Event, and a small portion of advertising.

Make an account on RewardTV. This is a website owned by Nielsen to see how much viewers pay attention during a specific program. So watch The Event (even rewatch it), and take the quiz on Tuesdays only.

Please Comment if you have more ideas on how to save The Event. I still have a few more, but the more ideas, the better.

Friday, April 8, 2011

The Event Fanbase Project Part 3- Voting & Petitions

As of right now, I only know of 1 petition for The Event and 2 voting contests going on right now, and I deeply encourage you to actively participate in this.

Please, if you can, get people to know about this, The Event has a big fanbase and we just need to let them know what is going on.
If you know of anymore online petitions/polls/ anything of the sort. PLEASE don't hesitate to comment that below! 

The Event Fanbase Project Part 2- Nielsen Homes


THIS IS THE MOST IMPORTANT but can only be accomplished by about 1% of US dwellers and likely 1% of people reading this right now.  WATCH THE EVENT LIVE... especially if you are a NIELSEN FAMILY MEMBER.  If you are not one, or don't understand what that means, don't worry about it.  You are not one of them.  You don't need to know what it means.

But if you are a Nielsen family member, here is what you have to do to make sure your viewing of the show counts, and counts for as much as possible:

  • DO tune into NBC early (at least a minute before the episode begins).
  • DO have your button nearby... and click it when it blinks.  Click it every time it blinks.  Have friends and family over and have them click their buttons.  Give guests their buttons and teach them how to use them.  Remember, the ratings Nielsen wants is from people 18-49 (18-34 is even better), so if you have to lie, then your guests are males between the ages of 18 to 34.  Not that I recommend lying... but hey, SAVE THE EVENT!
    • If you don't have a button, then you are wearing your device.  So, ignore the button pushing part.
  • DO record the episode onto your DVR (if you have one) while you watch the episode live.  I will explain why this is important to do in a few steps.
  • DO NOT switch channels during commercials.  This is extremely important.  If you do, then your view will not be counted.
  • DO NOT pause your live viewing (for those with DVRs) and then fast forward through the commercials.  If you do, then your view will not be counted.
  • DO leave the remote alone while you are watching THE EVENT on NBC LIVE!
  • DO, I say this again, click your buttons when they blink, every time!
  • DO, and this is really important, watch THE EVENT again, once the live viewing is over, on your DVR.
  • DO NOT, and this is really really importanter (I am just making up words now), fast forward through commercials while watching it on your DVR.  Treat it like you are watching LIVE.  
  • DO watch the episode on your DVR before 3am if you missed a live viewing, while not fast forwarding, since viewings before 3am WILL count toward the overnight ratings.
  • DO watch several more times within three days WITHOUT SKIPPING COMMERCIALS. In fact, if you only watch the commercials and you watch them several times, you will count towards the C3 every time (thanks dkd).  

Let me just explain that third to last point a bit more.  It used to be that if you watched the show twice (live and then on your DVR) that it was only counted once.  But Nielsen is now counting multiple viewings, provided that those viewings include all commercials without fast forwarding through them (called time shifting).  So, if you are a very dedicated Nielsen viewer, please do that.  You will make a big difference.

Please, if you are a Nielsen viewer, please comment. I'm only doing this to see how many Nielsen viewers I have reached, not to make you bias, so you can comment as "Anonymous". Thanks.

The Event Fanbase Project Part 1

So, since The Event is in some hot water, the huge fanbase potential needs to reveal. Right now, start with putting this as your Twitter status or retweeting the original one I have on my twitter page (just look on my favorited tweets, it should be the first one there).
"Dear @, Please keep faith in . RETWEET IF YOU AGREE."
Use the hashtag #TheEvent on Twitter because there is a TV ratings company that measure fanbase loyalty such as number of tweets about the show by using the hashtag.

Please also take 3 minutes to vote for The Event on the sites on my "Voting Opportunities" page

If The Event averages a 1.3 (really easy) 18-49 demo rating for the rest of the season, it will finish with a 2.0 average


I am the person who also runs The Even Fan Central and I decided to set up a campaign site dedicated to a season 2 of The Event. I will be using the same content in some of my posts in this, and I hope we get something going.

Leave a comment and tell me how you found my site.