Tuesday, December 6, 2011

Update

It has been a long time since I last posted, but we haven't given up hope. Nick Wauters (creater of The Event) has told us that they are still looking for a new home for The Event. The longer that we work for this, the greater our chances of success. @ContTheEvent (on Twitter) is in charge of "The Event for The Event, part 5" and you can check out all of the details on his twitter and Facebook page (Continue The Event). I will be back with a more details on part 5 of the "event".


If you would also like to check out my new blog dedicated to NBC's upcoming show Awake, go to the Awake Fan Central (http://awakefancentral.blogspot.com/) and/or follow me on Twitter at @AwakeFanCentral. This is not a substitute for The Event, just an add on to my "fan central".

Monday, July 18, 2011

The Event for The Event, Part 2

It's time for our second The Event for The Event!!! :) This time, we want to expand our circle, still contacting NBCUniversal but to also include Netflix, Syfy & Hulu in the U.S., and ask international fans to contact their networks. This might seem like a lot of work, but believe me, our efforts were noticed last time. Please participate!! :) We must continue to apply the pressure to bring back The Event!

We ask for you to send letters like we did last time. Here are the addresses:

Marc Graboff
President, NBCUniversal West Coast Operations
RE: The Event
3000 W. Alameda
Burbank, CA 91523

Mr. Graboff can be emailed directly at marc.graboff@nbcuni.com and on Twitter at @mgraboff.

Ted Sarandos
Chief Content Officer
Netflix
100 Winchester Circle
Los Gatos, CA 95032

Mr. Sarandos can be emailed directly at tsarandos@netflix.com.

Mark Stern
Executive Vice President, Original Programming, Syfy

30 Rockefeller Plaza, 21st Floor
New York, NY 10112

Mr. Stern can be emailed directly at mark.stern@nbcuni.com.

Andy Forssell
Senior Vice President of Content Acquisition and Distribution
Hulu, LLC
12312 W. Olympic Blvd.
Los Angeles, CA 90064

I haven't found an email for Mr. Forssell yet. However, there is a special Content Requests forum section on Hulu's site you can post to.

In addition, we will be tweeting nonstop to @NBC, @Syfy, @Netflix, @Hulu, and anyone else you think should hear this. Let them know how much we want the event back! Make sure you included #theevent in the tweets.

When tweeting, include #TheEvent and (if you have room) #ContinueTheEvent. Let's get The Event treading! If you don't have a Twitter account, get one!

For those of you who have a Google+ account, also post there. Make your posts public, so they can be found by anyone on the network. If you don't have a Google+ account but want one, please leave a comment here and one of us can add you.

For those of you on Facebook, go to the Facebook pages of NBC (and NBCTheEvent), Netflix, Syfy and Hulu, and let them know you want to see The Event continue!

Tuesday, July 5, 2011

Another important task... find internet celebs that like The Event and have them help with the cause!

When I'm on Twitter, I search for people tweeting about The Event, and I let them know about our site, so they can join this fight. Now, I'll do this for anyone I come across, regardless of how many followers they have, but let's face it... someone who joins the fight that has many followers can do more to bring others to the fight than someone who has few of them. I'll have more effect if I can get the attention of someone who has 5,000 followers than someone else who has 5.

Occasionally, I'll come across people that have a lot of followers. This is a good thing, because if they retweet, their followers will see what I've tweeted and some of them who also enjoy The Event will join the cause.

Today, I found an internet celebrity that watches The Event, but I haven't been successful getting her attention. However, with your help, we can do it together.

Justine Ezarik, better known as @ijustine, is a fan of The Event. She has almost 1.3 million followers on Twitter. THAT'S HUGE!!! Consider this: If 0.5% of her fans sent in an email to Marc Graboff at NBCUniversal, that's 6,500 emails!

Here's a request... help me get the attention of @ijustine. Send her a tweet about this site and get her to tweet about it. If you do, we'll have a lot more people join this cause!

If you know of any other people that have more than 1,000 Twitter followers and watch The Event, please tweet to them, and let them know about this site, tweeting and emailing NBCUniversal exec Marc Graboff, the person that can do the most to bring back The Event, and do some of the other things we've mentioned on this site.

Saturday, July 2, 2011

The Event for The Event, Between Now and Phase 2

Thanks to everyone who participated in "The Event for The Event" on Monday, June 27th. It was a success, with thousands of people participating and letting the powers that be know that we want The Event to return.

It's now time to continue "The Event for The Event". In fact, we'll be continuing "The Event for The Event" every Monday until we have a definitive answer about its return.

As you know if you're in the U.S., and you probably know elsewhere, it's July the 4th this Monday, which is Independence Day - a holiday in the U.S.. With that in mind, we're asking for our international viewers to be front and center this time around. We want you to contact your networks that televise The Event, and tell them that you want to see The Event return. We're going to make this installment a week-long event, given the holiday.

What we're asking for your help on is we'd like it if international viewers could send in the contacts for their country and network. We'll update this post as more viewers chime in with contact information, and as we find out the information on our own.


American viewers, that doesn't excuse you of anything to do. We would like Americans to expand the circle of contact. In addition to contacting Marc Graboff and Ted Harbert, we'd like to expand to include the following:
  • More NBCUniversal Execs - Robert Greenblatt - Robert.Greenblatt@nbcuni.com and CEO Steve Burke - We're guessing his email is Stephen.Burke@nbcuni.com or Steve.Burke@nbcuni.com.
  • NBC Affiliates - Contact your local station to let them know you want The Event to continue. I have a partial list of contacts that I will include later.
  • Other Channels/Alternative Sources - This includes Syfy @syfy and Netflix. I'll include email addresses once I have them.
Update: Here is a partial list of U.S. NBC affiliates:



The plan is to get to media attention in the next two weeks, if we don't get a response before that. So, let's keep the pressure up!

I wanted to get a post out before much more time had elapsed. I will keep editing this post with more content over the next day, and on the 4th as well.info.asia@nbcuni.com

Monday, June 27, 2011

Here is your most important task today...

Marc Graboff is the man. He's the president of NBC West Coast and Universal Media Studios, and from my research, he is the person who can decide whether or not we see The Event return as a movie or mini-series.

His Twitter is @mgraboff, and based on the pattern I see for NBC Universal email addresses, his email address should be: Marc.Graboff@nbcuni.com. If you want The Event back, send him an email, and do it TODAY. We can't waste anymore time.

Remember, be courteous. Be respectful. Be polite. Ask nicely, but be enthusiastic. Speak from the heart. Tell him why he should bring The Event back.

To send Marc Graboff a snail mail, the postal address is:

Marc Graboff
President, West Coast Business Operations,
NBC Entertainment
RE: The Event
3000 W Alameda Ave
Burbank, CA 91523

Here is another important person at NBCUniversal to contact...

Ted Harbert is new to NBCUniversal. He came over from the Comcast merger. Mr. Harbert is Chairman of NBC Broadcasting. In this role, Harbert is responsible for NBC Advertising Sales, Affiliate Relations and companywide Research, Domestic Television Distribution and the NBC Local Media group. He reports directly to the CEO Steve Burke, who also came over from Comcast.

Sources tell me that although he wouldn't directly be involved in bringing back The Event, he has a very influential role and would be interested in knowing that fans want The Event to return... so we'll tell him!

Based on the email pattern we have found for NBCUniversal employees, we believe Ted's email is Ted.Harbert@nbcuni.com.

To send Ted Harbert mail, the postal address is:

Ted Harbert
NBC Broadcasting
c/o NBCUniversal
RE: The Event
30 Rockefeller Plaza
New York, NY 10112

Saturday, June 25, 2011

The Event for The Event

Here we go, the peanuts for Jericho, the Nerds for Chuck, the blackout for FlashForward. This is it. The Event for The Event. This is not quite a write-in campaign, not quite a social networking campaign, this is contacting the people that we need contacted, doing the things we need to do to get the show's fans noticed, and give the producers a fighting chance at continuing The Event. This week is the most important week to show that The Event fans are out there by

-contacting Marc Graboff and Ted Harbert (details at part 1)
-raising as much money as we can by buying The Event products (also, details as you keep reading)

First of all, we (producers, writers, and us) are aiming for a mini-series or a movie, at this point, not a full- size series. Anything larger would be too much for the budget.

Second of all, what a lot of people don't understand is that NBC and Universal Media Studios (the production company that produces and owns the rights to The Event) are, essentially, the same company. They share executives. When fans are bad mouthing NBC, you're basically bad mouthing the same company that produced the show in the first place. If you ever want a chance at The Event coming back, fans must stop the attacks on NBC. It's just not constructive. They are the people who can rip up and burn the show, in 5 minutes. Show NBC that you appreciate that they aired The Event for one season.

  • Part 1: We have found that Marc Graboff and Ted Harbert from NBC/Universal Studios have the biggest impact on the future of the show. When I said that "write-in campaigns don't work" last week, I meant that NBC/ Universal Studios get a number of letters from this show's fans and that show's fans. This goes directly to the people who decide the future of the show. You can tweet Marc Graboff @mgraboff and post on Ted Harbert's 'Like' page on Facebook. When writing or tweeting them, please be respectful.

  • Part 2: Hulu has made episodes of The Event available. At the time of writing (June 24, 2011), all of the episodes of The Event are now available for viewing, and you don't need to have Hulu Plus to access them. You can watch them at The Event Fan Central. This is a great time to have friends, co-workers and family members who missed The Event the first time to start watching from the beginning.

  • Part 3: Buying episodes of The Event from iTunes, Amazon, etc... This effects NBC Universal's bottom line,  and helps generate more revenue for the show, which makes it more profitable. It also shows the fan support and dedication, what this kind of show needs. Scott Starrett's (composer) music for The Event is also on iTunes. You can search up "The Event (Original Television Score)".

  • Part 4: Where and when possible, pre-order the DVD or Blu-ray of The Event. That will show there's demand.

Do whatever you can do to help get this out. We had really bad timing with this and have limited time to get this to the world. Please help us, by retweeting our tweets @EventFanCentral and @TheEventFanatic about this and letting people know about this and The Event for The Event.

Friday, June 24, 2011

Do you want The Event to return? Here are a few ground rules to follow...

Repost from The Event Fanatic:

If you want to get The Event back on the air, here are a few key concepts you need to consider:
  1. It’s Business: Make no mistake - television shows are not on the air to entertain us. They are on the air to make the network and the production company that owns the rights to the show money, hopefully at a profit. If a show isn't profitable, it's not going to stay on the air. It's as plain and simple as that. It's also true for movies, music, publishing and even video games. Entertainment companies are not in the business to entertain you. It’s not art. They are in the business to make money, and if they do it while entertaining, then all the better, but a network’s primary way to make money is through ratings, and the advertising revenues they can generate as a result. 
  2. Stop biting the hands that have fed us: What a lot of people don't understand is that NBC and Universal Media Studios (the production company that produces and owns the rights to The Event) are, essentially, the same company. They share executives. When fans are bad mouthing NBC, you're basically bad mouthing the same company that produced the show in the first place. If you ever want a chance at The Event coming back, fans must stop the attacks on NBC. Fans who want the show back but insult the network and the executives are not only insulting NBC, but they are also insulting the very people who have a chance to find new life for The Event. I know, if it were me, I wouldn't go out of my way to consider changing a decision or green-lighting a new movie for fans of a show who are insulting me and my team of executives. It's just not constructive. If you want the show to return, be polite. Be respectful. 
  3. If you can help show that The Event can be profitable, do so: Some may read this and object, and I understand that to an extent. This is a somewhat unusual situation, in that the company that produces and owns the rights to The Event and the network that broadcasts The Event in the U.S. are basically the same company, but it is more common that it used to be. If you want to give The Event a better chance at returning, show it with your wallets. Buy episodes online. Pre-order the DVD and Blu-ray. Buy items from the NBC Universal Store. The soundtrack is also available on iTunes. These all help The Event look more attractive to return, since the bean counters can see more revenues result from the show.
  4. Stop focusing on the past: The Event has been canceled. Get over it. Stop going on about WHY NBC canceled it, or what NBC could have or should have done. Can you argue that Monday at 9PM was a bad time slot for The Event, going up against Dancing With The Stars? Sure, absolutely. Can you say that the three month hiatus was bad for ratings? Yes, sure. However, what does that solve? It's past history. You can’t go back in a time machine and change decisions that were made. In fact, I’d bet the producers and the network would both go back in time and make other decisions if they could. However, we live in fact, and time travel is science fiction, not science fact. What is done is done. It's like the old story of the high school quarterback that threw the interception late in the game that cost his team that championship, and then spends the next 25 years going over that in his head.
  5. Focus on the NOW, what IS reality: Here’s what IS true: The writers and actors of The Event are still under contract from NBC/Universal Media Studios. True, some of them have found other parts. I know about Blair Underwood on Broadway, and Zeljko Ivanek taking a role in a movie, as well as Nick Wauters working as a writer on The Vampire Diaries. Don’t take that to mean that they have been let out of their contracts. In fact, if you listen to the last episode of The EventCast, you’ll hear Jason Ritter explain just that. If I am interpreting things correctly, and I'm pretty sure that I am, Nick Wauters working on TVD also has no effect on bringing The Event back.
  6. Sources tell me that Steve Stark, Nick Wauters, and yes... even, believe it or not, supporters within NBC Universal are still actively looking to bring back The Event in a movie or mini-series form. If they can, and it's successful, it opens up the possibility for the show to return as a series in the following season. 
  7. Shows can be "un-canceled". There are many shows that were canceled that have returned. Star Trek is the most famous, but certainly not the only show that has done it. Jericho, Medium, Futurama, and Roswell are some recent examples, and there are many more. Even more shows came back in a new form, such as Battlestar Galactica, Star Trek (again, as Star Trek: The Next Generation, and the other shows that followed it). Nothing that has been decided has to stay that way. 
  8. Every fan counts; every fan can make a difference: You may not seem to be important, but every fan out there can make a difference. I am not affiliated with the show in any way, but countless people have thanked me for doing everything I can to save the show... but I am but one man. I am a man that sometimes works long hours, is married, and have a lot of mouths to feed and take care of, but I maintain this website. I post on Twitter and Facebook however and whenever I can, and I know I AM making a difference. So can you.
Tomorrow, June 27th, is the start of The Event for The Event. Join me, and fans everywhere, as we do everything we can to get our show back. More on that in my next post.

Wednesday, June 15, 2011

Announcing "The Event for The Event"

Fans!!! Join the celebration on Monday, June 27th, where fans of The Event will take part in the first ever "The Event for The Event".

Quite simply, this will be a day where fans everywhere will unite, celebrate the show, and do EVERYTHING in our collective powers to bring back the show!

We'll have more details to come as the day arrives. Until then, celebrate The Event! Tell your friends to catch up on the show and get more people hooked on The Event!

Wednesday, June 8, 2011

Get NBC to play re-runs in the summer

As most of you know, the producers have been shopping around The Event. The reports on Deadline.com and IMDB have given The Event the biggest publicity of all of the cancelled TV shows. People are hearing about it, which is good. Two and a Half Men got their all-time ratings high on re-runs during Charlie Sheen's 'time', which is a perfect example of what publicity can do.

Let's face it. Write-in/twitter campaigns are all too common and are not eye catching by TV podcasts, blogs, and news sites (which can generate a lot of publicity). Write-in campaigns aren't going to get any new viewers either. In order to get more viewers, NBC (or any other network) needs to air re-runs of the show. Yes, you can watch some of them online, and the best way to do this is to approach sci-fi/TV podcasts, blogs, and fansites to promote it. Many will at least like the show and by doing this, it shoots it's publicity through the roof. This is also a nice way for NBC Universal to make more money from the show, which doesn't hurt our cause. If The Event is profitable, it has more chance of getting back on the air in new episodes, mini-series or a TV movie.

So go on to iTunes, twitter, Facebook, or whatever, and tell people that you want them to talk/post about our current campaign. If everybody that read this post does this and tells a few more people, it will be up in no time. (Also, tell your friends about us, the more the merrier.)

Please leave in the comments, a few sci-fi/TV plugins to contact so everyone can check them out.

Wednesday, May 25, 2011

Get The Event Trending

Great Job Everyone! There have been MANY tweets to Netflix asking them to pick up The Event a season 2. Keep the tweets going to all of the possible networks that could pick it up. There has not yet been any news besides that Steve Stark (producer) has been talking to different networks.

This coming Monday (May 30, 2011) the UK and many other places will be having their season finale and they will be tweeting. Starting at 6e/5c/4m/3p (United States time zones) people will be tweeting about the finale. If we have our own tweetcast (retweeting a bunch of tweets that has the hashtag #TheEvent) we might be able to get it trending. Make absolute sure that you use he hashtag #TheEvent yourself. If everyone that reads this, tweets 5 tweets with #TheEvent we can get 140 extra tweets about The Event. If we can get this trending, I think that there is a good chance that someone will take a very good look at The Event.

Sunday, May 22, 2011

Last Chance

As many of us may know, The Event will not be getting a 2nd season by NBC. Steven Stark has repotter that the team is currently looking for a new home. Netflix seemed to be floating around as one of the networks that was interested. They are going actually going to save a few TV shows. Another name going around is the SyFy channel (owned by NBC) who is also going to possibly save a few canceled shows.

In 95% of cases, ratings are directly effected by the renewal/cancellation decision. The ratings will struggle because it has been cancelled. What will save it this week is that i is a season finale. The ratings will need to be up to at least 4.5 million viewers for the season finale. People will NEED to watch the show live, tweet about it (hashtag #TheEvent and put @Netlix in your tweets). Netflix needs to know that the fanbase is solid and not fragile.

And on a final note, make sure that EVERYONE who reads this tweets "@Netflix please pick up The Event for a 2nd season. It is a great show. #theevent." or something of he sort DURING THE EPISODE. If you don't have a twitter, why not make one and try it out. Very fun.

Tuesday, May 10, 2011

The Event Fanbase Project Part 14 - The Phone-In Campaign

It's time to take this to this project to the next level!

It's now time to start flooding NBC with phone calls.

Call the NBC Switchboard! Call NBC in Burbank, CA at 818-840-4444 and tell them you want The Event to return for a second season!

I've also found a couple of other contacts for The Event publicity:

Jamie French
Director
NBC Entertainment Publicity
(818) 777-2835
Project Assignment: "Chuck", "Parenthood", "Perfect Couples", "The Event", "Friday Night Lights", "The Voice"
jamie.french@nbcuni.com

Akiva Griffith
Junior Press Manager
NBC Entertainment Publicity
(818) 777-3096
Project Assignment: "Chuck", "The Event"
Akiva.Griffith@nbcuni.com

My guess is that Akiva Griffith is the one that is handling all the correspondence coming in from The Event and Chuck fans wanting those shows to be renewed. In any case, it's time to start peppering them with phone calls. Tell them you want a second season of The Event!

Lastly, here's the contact for NBC Entertainment Publicity (Jamie & Akiva's boss):

Rebecca Marks
Executive Vice President, Publicity
818-777-3030
Rebecca.Marks@nbcuni.com

Sunday, May 1, 2011

The Event Fanbase Project Part 13 - The Letter Writing Campaign, sweetened by Splenda!

Reposted from The Event Fanatic (This post has been updated May 5, 2011):

If you're like me, the possibility of The Event being canceled after season one is quite a concern to you, but why should you just let the decision be made without telling NBC know how you feel about the show??? If we do nothing, and the show is canceled, why wait for its cancellation to send in a letter to NBC? Why not send them what we think NOW, when it's needed the most?

In the past, many shows were saved with write-in campaigns. One of the first and most famous is the original Star Trek. Some will tell you that they don't work, but Chuck, Dollhouse, Reaper, Jericho, and Roswell are recent examples where a letter campaign worked for at least one season.

So that's the first part of this post, let's start writing in NBC right now and let them know that we want them to bring back the show for season 2!!!

Here's the second part: Some successful campaigns, in addition to letters, had fans send in something to the network. In Jericho's case, fans sent in nuts. In Roswell's case, fans sent in Tabasco sauce. In Chuck's case, fans sent in Nerds candy. This is not a guarantee that a fan effort will succeed, but networks can at least know that people are watching and care about the show and there was an organized effort to save the show.

If you are caught up with the show, you probably know that...

SPOILER ALERT!!!!

Martinez was poisoned by Jarvis and Sophia using a yellow packet of sweetener, which was very similar in design to what is called Splenda in the U.S. and many other parts of the world. Splenda is a brand name of the artificial sweetener Sucralose, so you may know it by another brand name where you live. The actual sweetener brand you see in the episodes ("Cut Off The Head" and "Strain") is called "Sure Sweet", but that's a fake Hollywood name, and it was effectively Splenda.

Now, for the details (some of this is borrowed from the 2009 Chuck campaign, as shown here, but also from my own research and experiences):
  1. WRITE your letter... I'll try to give you an example of what you should say in the letter, but MAKE IT YOUR OWN. Don't use what I have as a form letter. Personalize it.
  2. Tell the network something about yourself, particularly if you may be in an attractive demographic. They want to know what kind of people are watching their shows, and giving them an idea of who's writing in can help sway their decisions. For example, if you belong to a demographic they didn't realize they were reaching, that might help them realize the show has an audience they didn't know about. 
  3. If at all possible, WRITE THE LETTER IN YOUR HANDWRITING. That's right, write in pen. That might seem counter-intuitive, but in a world where people tweet and text message, where an email seems too much trouble, a hand-written letter will make an impression. It shows that you took the time to write the letter, and that it meant something personal to you. If writing by hand is just something you cannot do, print your letter on good paper, even on letterhead if possible, and sign it. If writing by hand, you may want to practice write it, or type it out first and then write out the final version.
  4. If you don't have time to write out a letter, send in a post card. A post card will have more effect than an email.
  5. BE RESPECTFUL!!! Do not threaten to never watch NBC again. That's not something they want to read.
  6. State your heartfelt love for The Event. Don't just say that you want The Event to be renewed. Tell them why you want it to stay on the air.
  7. Be specific about the show. If you like certain actors, praise them. If you like episodes written by a certain writer, praise them. If you like certain characters, praise them. If you have criticisms about the show, don't be afraid to mention them, but don't use this letter as a big, long winded analysis of the show. Be specific, but the focus of the letter should be that you want the The Event to be renewed, and not your critique of it.
  8. WHO DO YOU WRITE TO? That's a big question. If you follow Apple, you know that Steve Jobs answers his own email, and if you email him, he'll answer you. That's why it's important to send your letter to the head honcho: Send your letters to:

    UPDATE: Blair Underwood posted this on Facebook, on May 5, 2011:

    --------

    If you'd like to see another season of "The Event," please show your love by sending your shout outs to Vernon Sanders, Executive Vice President of Current Programming for NBC/Universal Media Studios. They need to hear from us, so they know you're out there! Mail letters to:

    NBC/Universal Media Studios
    c/o Vernon Sanders
    100 Universal City Plaza
    Building 1320
    Suite 4M
    Universal City, CA 91608

    --------

    With that in mind, I would suggest you send your letters to Vernon Sanders, as Blair suggested, but there's nothing wrong with Robert Greenblatt, either (his boss):

    Original Address Given:

    Robert Greenblatt, Chairman
    NBC Entertainment
    c/o NBC's The Event
    3000 W. Alameda Ave
    Admin Building
    Burbank, CA 91523

    There's nothing wrong with sending in a second letter if you, like me, have already sent in your letter.

  9. If you are not from the U.S., it doesn't matter. Write NBC anyway, but it wouldn't hurt to send another letter to the network or TV station that shows The Event where you are so that they know that the show has fans.
  10. Don't mention that you DVR the show to fast forward through the commercials, if you do so. That will NOT help the show. In fact, that may hurt its chances. However, it's OK to say that you DVR the show, but it should be in addition to watching the show live.
  11. To that end, commit to buying products advertised during the show. If you have any specifics about the commercials airing during The Event, that would be nice to mention in the letter.
  12. IF NBC RENEWS The Event, send in another letter to the network, THANKING THEM for renewing the show.
  13. IF NBC CANCELS The Event, send in another letter, asking them to reconsider, even if its for a short season or a mini-series.
  14. If you are planning to send in Splenda, you may add packets of Splenda or boxes of it. It is up to you, but you should make it obvious what it is you are sending.
Here is an example of a letter, which is my own (I'm going to add a little more personal information to the version that I send out). I'm leaving certain parts blank.
Dear Mr. Greenblatt, 
{First paragraph - about you and why you are writing them} My name is Brian, I’m (age) and I watch The Event on (channel/network). I (add personal information here). {Personalize} I’m writing you to let you know that I am a huge fan of NBC’s The Event. I love the show, and I really hope you renew the series for a second season.
{Second paragraph - how you got into the show, and how you watch the show. This should be personalized. Make this your own!} I originally became interested in the show while watching commercials for it in the summer of 2010. I didn't watch Lost when it was on the air. I missed the premiere, and never got into it until I watched it later on Netflix and Hulu, and watched it in its entirety. I had been looking for a serial I could get into from the beginning, and The Event looked like it. I found a couple of podcasts that were covering the show, started listening to those, and I started visiting nbc.com regularly to see if any new information had been posted about the show. Since its premiere on September 20th, I have watched the show religiously. I usually watch episodes live on the air, though I am recording it on my TiVo, so I can discuss the show over Twitter. I'll then watch it again later that evening via TiVo, and then yet again on nbc.com from my computer and from Hulu Plus on my Roku once they've been added.
{Third paragraph - why you like the show. This should be personalized. Make it your own!} I love the mixture of science fiction, action, espionage, romance, and political thriller of The Event - it's a truly unique mix. The show's cast is one of the best on television. Blair Underwood, Jason Ritter, Ċ½eljko Ivanek, Laura Innes, Bill Smitrovich and Taylor Cole are fanastic on the show, as are the rest of the cast members - too many to mention. Also great were Clifton Collins, Jr. and Hal Holbrook, and I was sorry to see them go, as well as shocked that the producers killed them off, but that shows bold storytelling. The writers have created a complex yet extremely compelling story arc, and I cannot wait to see where things go next. It was torturous not to have the show on during December, January and February, and I waited quite impatiently for it to return. I keep trying to predict the next move. It's a show I've had some great conversations at work about, and I've turned on several people to the show, as well as enticed some people that were giving up on the show, that had gotten behind on the episodes, to catch up and watch all of the episodes... and they became hooked just like I am. In fact, I have become so hooked that I started a website called theeventfanatic.com, where I blog and post articles about the show, as well as becoming known on Twitter as @TheEventFanatic. As such a big fan, I’m doing all I can to get the word out about my favorite show, but my since my household is not a Nielsen family, there's only so much I can do. I’ve also become an active member of facebook.com/NBCTheEvent as well as TheEventCast, We Want a Second Season of The EventThe Event Online Facebook fan pages, other fan websites, and I've also contributed to both the What is The Event and The Eventcast podcasts.
{Address criticisms - optional} I know the show has had its detractors, and there were some valid criticisms about the show, particularly the overuse of flashbacks in the first half, although I did not find them confusing as some did, and there have been some plot holes or conveniences that drive the plot. I believe the writers in the second half of the season have improved the pacing and the overall storytelling, and those that gave up on the show are really missing out now.  The show isn't perfect, but I am not expecting perfection. I expect a good story, and an entertaining one, and I have that in The Event.
The Event has been in one of the toughest time slots on television, and while ratings aren't what they were at the start of the season, the show has developed a loyal following that I believe is not reflected in the ratings. Many of us time shift or store those episodes to watch later and do so after the seven days that show up on the Nielsen ratings. Many of them are catching up now, and I expect ratings to go up in the month of May. 
{Why they should renew the show - recommended} Many shows struggle in their first season. 24 and The X-Files, two shows that The Event share some similarities, both struggled to find an audience in their first season. The X-Files didn't take off until season 3. The Event fans everywhere, please give the show a chance at a second season.  If you cannot find room on the schedule, please consider bringing back The Event as a mid-season replacement. In some ways, bringing The Event back later in the season may prove better than in September. A DVD/Blue-ray release, along with Netflix streaming, may allow new fans to start watching the show, as could happen if you have Syfy air episodes over the summer and into the fall until the new season starts. If you do renew the show, I believe that the show would do better if the episodes could air in succession, without a break.
{Prop - optional} As I am sure you know, President Martinez was poisoned using a packet of sweetener. With that in mind, please accept this box of Splenda sweetener in support of a second season of The Event!
Sincerely,


Brian Meloche
That's the long version. A shorter version would be to focus on the fact that you love the show and want the network to renew it. The short version is perfect for post cards or a single sheet of paper.

If you have any comments on improving this, or questions, please post them in the comments.

Saturday, April 23, 2011

The Event Fanbase Project Part 12 - Send NBC execs packets of Splenda for a second season of The Event

I read that the UPN show Roswell was saved in part by a fan campaign where fans sent in bottles of Tabasco sauce to the TV execs. That helped me come up with an idea.

From episode 1.17 "Cut Off The Head", we see that Jarvis is about to poison Martinez with a tainted package of Splenda. What if we fans all send in packets of Splenda into NBC to get them to renew the show? I'm floating this idea on Facebook and Twitter, and now here, to use that as our campaign. What do you think?

Update: For those of you that do not have the Splenda brand in your country, it's a brand name for Sucralose. In some countries, it's called Sucaryl. It's a yellow packet.

Thursday, April 14, 2011

The Event Fanbase Project Part 11- The Wave

This, in my hopes, will be a big factor for The Event and its fans. On every Monday at 8:00 P.M in YOUR time zone, you get on Twitter and write "@NBC #TheEvent", or on Facebook (on NBC's wall) The Event. For every one of these tweets/ posts, NBC sees that they have a big and loyal fanbase. This, I think, will be the main project until NBC's decision (hopefully to renew) about The Event's future. That doesn't mean you shouldn't do the other things I have in my other posts. Please, copy and paste this link and send this to other The Event fans. You can even post this right now (and I will happily retweet it), but make ABSOLUTE sure that you post this on Monday at 8:00 P.M in YOUR TIME ZONE (not when The Event stars airing.) We need to unite in one massive movement to save The Event.

If you are a big fan of The Event and want to make your own fanpage and twitter to help save the show, PLEASE don't hesitate to contact me at theeventfancentral@gmail.com.

Wednesday, April 13, 2011

The Event Fanbase Project Part 10- Advertisers

Almost all of the money that NBC gets from airing The Event is from advertisers. Advertisers will pay in an "auction" style of buying slots, and will pay more for certain slots. Their main goal is to advertise to THEIR potential consumers. They will advertise on shows with 1. the same ideas, and 2. big ratings. Of course advertisers would pay more for shows with big ratings, but what about the other reason? Advertisers can't ask each customer why they are here or where they saw their advertisement. We will now let them know. Take a good 10 minutes and see who advertises during The Event (actually Apple is the main promotion on the show -Sean using a MacBook, Sophia with an iPhone.) Let them know that you 1. watch The Event, 2. notice their commercials, and that 3. you buy from them because you see their commercials there.
To contact them, just go to their website, and click on "Contact Us". You can then leave a nice message to them. Also, most of them are on Twitter, hit them up there ALSO.

Tuesday, April 12, 2011

The Event Fanbase Project Part 9- "Like" The Event

Believe it or not, NBC looks at how many people "Like" each of their shows (or follow them on Twitter), to help make a renewal/cancellation decision. Here are a few stats so far.

Facebook
  1. The Office-                                   7,802,451
  2. L&A SVU-                                  2,800,641
  3. 30 Rock-                                      1,598,951
  4. Chuck-                                         1,584,750
  5. SNL-                                           1,320,532
  6. The Biggest Loser-                       1,158,491
  7. Community-                                   719,620
  8. America's Got Talent-                    550,768
  9. Friday Night Lights-                       531,751
  10. Parenthood-                                   519,402
  11. The Apprentice-                             411,613
  12. Parks & Recreation-                      362,014
  13. Days of Our Lives-                        350,326
  14. America's Next Great Restaurant-  335,093
  15. Minute to Win It-                           295,218
  16. Jay Leno-                                      289,340
  17. The Event-                                   284,076
  18. Outsourced-                                  259,089
  19. Jimmy Fallon-                                245,011
  20. Who Do you Think You Are?-       117,132
  21. Harry's Law-                                  114,888
  22. The Cape-                                      98,681
  23. The Voice-                                     78,345
  24. Chase-                                           72,565
  25. L&A L.A.-                                     58,441
  26. Last Comic Standing-                     49,178
  27. The Marriage Ref-                          25,231
  28. Perfect Couples-                             24,269
  29. School Pride-                                   9,112
  30. Love Bites-                                      4,502
  31. Fact Checkers Unit-                         3,623
  32. Friends With Benefits-                      3,282
  33. Dial Star-                                         1,484
  34. In Gayle We Trust-                          1,452
Twitter
  1. The Office-                                  147,662
  2. Jimmy Fallon-                                59,574
  3. SNL-                                            52,679
  4. The Biggest Loser-                        37,627
  5. The Apprentice-                            36,549
  6. Chuck-                                          33,898
  7. 30 Rock                                        33,112
  8. L&A SVU-                                   27,938
  9. Community-                                   25,053
  10. Days of  Our Lives-                       23,501
  11. Parks & Recreation-                      21,745
  12. America's Got Talent-                    12,207
  13. Jay Leno-                                      11,749
  14. Parenthood-                                   10,459
  15. Friday Night Lights-                         9,020
  16. The Voice-                                      7,648
  17. The Event-                                     5,545
  18. Minute To Win It-                           3,297
  19. Outsourced-                                    3,134
  20. Perfect Couples-                             2,284
  21. The Cape-                                       2,057
  22. Harry's Law-                                   1,689
  23.  The Marriage Ref-                          1,630
  24. Who Do You Think You Are?-        1,564
  25. Chase-                                             1,184
  26. School Pride-                                     987
  27. America's Next Great Restaurant-       941
  28. Last Comic Standing-                         889
  29. Fact Checkers Unit-                           818
  30. Love Bites-                                        629
  31. Friends With Benefits-                        405
Please "Like" and Follow The Event by just clicking on the word "TheEvent"

Monday, April 11, 2011

The Event Fanbase Project Part 8- Spreading The Word

All of the other things that we have been doing, would be like beating a dead horse if the ratings kept going down. We need to talk about The Event and let people know that it's on and it's good. Talk to you co-workers, family, friends, people who like similar TV shows. Tweet about how much you like The Event. I know I have been really stressing this, but if The Event does good in voting polls or competitions, people will see that and start watching it. The only way it will get renewed is to get more viewers. More viewers = new viewers

The Event Fanbase Project Part 7- POSTAL MAIL NBC

Picture was made by @valkeriecic on twitter.
 
Now, here's one of the biggest ones. E-mailing NBC, is good, but it doesn't seem as sincere and close to the heart as a handwritten letter. You should include the points I mentioned in the last post. I do need to put out a few pointers though. 1. Make it handwritten- as I said, handwritten is very sincere and it shows them that you put the effort into doing this. 2. Print out a picture of a The Event picture or logo to send along with the letter (try this picture). 3. and finally, their mailing address is
 
Subject: NBC’s The Event
Universal Media Studios
100 Universal City Plaza
Universal City, CA 91608
United States of America

Sunday, April 10, 2011

The Event Fanbase Project Part 6- EMAIL NBC

Yes, you can contact NBC through an e-mail and vent out your amazing feelings about The Event. I'm not quite sure yet if NBC knows yet, completely, how big and supportive The Event's fanbase it. Make sure that you include your first name, age, gender, location, and how you are loyal to NBC. Tell them about the 2 podcasts, at least 25 twitter pages, at least 15 fan sites, and even a campaign site to save the show. The rest is yours. Please, if you haven't done anything else on this site DO THIS. This is HUGE for the show. E-mail them here. http://www.nbc.com/contact/general/

Saturday, April 9, 2011

The Event Fanbase Project Part 5- Twitter Takeover

First off, nbc IS on twitter and so are most of us. The reason most companies have twitter is to get feedback from the rest of the world (and most likely nbc too). So we are going to send tweets to NBC and get many people to retweet them. If you go to @EventFanCentral and look at my "Favorites", retweet the messages that have "Dear @nbc" at the beginning. So far, the most retweets that one of my tweets has is 13. My goal is that before NBC makes a decision on renewing/ cancelling The Event, we will have a tweet with 50 retweets. If you want to make your own tweets to NBC, just start it off with "Dear @nbc" or something like that- put a word in front of the @nbc, so the rest of the world can see it. If you do make your own tweet to them, just leave a comment, and I will happily retweet it. Thanks.

I am now writing this 12 hours later, and I currently have 27 retweets- pretty good for 12 hours. :)We need to keep this going. For those of you who are reading this, please retweet the message I have described above, if you are having trouble with it/ finding it etc. just leave a comment and I will help you.

The Event Fanbase Project Part 4- Little Things That Make a Big Difference

Portions were written by ChuckGasmic. So do him a favor and check out his site
Watch The Event on NBC.com and not on Hulu (if you can) if you are not a Nielsen viewer. (If you want to re watch it don't watch it off of your DVR (if not a Nielsen viewer) watch it on nbc.com.)  When Comcast acquired majority holdings in NBC, they had to give up controlling interest in Hulu.  That means NBC makes their online viewing ad money from NBC.com.  It may not be a lot of money, but when you watch it there, you do help offset some of the cost. You should also click on the ads that come up, and even contact them and thank them for sponsoring The Event.  This helps whether you are a Nielsen member or not.

Buy The Event apparel from the NBC store. It  gives them money, knowing that some people like The Event, and a small portion of advertising.

Make an account on RewardTV. This is a website owned by Nielsen to see how much viewers pay attention during a specific program. So watch The Event (even rewatch it), and take the quiz on Tuesdays only.

Please Comment if you have more ideas on how to save The Event. I still have a few more, but the more ideas, the better.

Friday, April 8, 2011

The Event Fanbase Project Part 3- Voting & Petitions

As of right now, I only know of 1 petition for The Event and 2 voting contests going on right now, and I deeply encourage you to actively participate in this.

Please, if you can, get people to know about this, The Event has a big fanbase and we just need to let them know what is going on.
If you know of anymore online petitions/polls/ anything of the sort. PLEASE don't hesitate to comment that below! 

The Event Fanbase Project Part 2- Nielsen Homes

THIS ARTICLE WAS WRITTEN BY CHUCKGASMIC (@CHUCKMEMONDAYS ON TWITTER) AND VERY GENEROUSLY LET ME USE THIS. PLEASE DO HIM A FAVOR AND CHECK OUT HIS SITE RIGHT NOW.

THIS IS THE MOST IMPORTANT but can only be accomplished by about 1% of US dwellers and likely 1% of people reading this right now.  WATCH THE EVENT LIVE... especially if you are a NIELSEN FAMILY MEMBER.  If you are not one, or don't understand what that means, don't worry about it.  You are not one of them.  You don't need to know what it means.

But if you are a Nielsen family member, here is what you have to do to make sure your viewing of the show counts, and counts for as much as possible:

  • DO tune into NBC early (at least a minute before the episode begins).
  • DO have your button nearby... and click it when it blinks.  Click it every time it blinks.  Have friends and family over and have them click their buttons.  Give guests their buttons and teach them how to use them.  Remember, the ratings Nielsen wants is from people 18-49 (18-34 is even better), so if you have to lie, then your guests are males between the ages of 18 to 34.  Not that I recommend lying... but hey, SAVE THE EVENT!
    • If you don't have a button, then you are wearing your device.  So, ignore the button pushing part.
  • DO record the episode onto your DVR (if you have one) while you watch the episode live.  I will explain why this is important to do in a few steps.
  • DO NOT switch channels during commercials.  This is extremely important.  If you do, then your view will not be counted.
  • DO NOT pause your live viewing (for those with DVRs) and then fast forward through the commercials.  If you do, then your view will not be counted.
  • DO leave the remote alone while you are watching THE EVENT on NBC LIVE!
  • DO, I say this again, click your buttons when they blink, every time!
  • DO, and this is really important, watch THE EVENT again, once the live viewing is over, on your DVR.
  • DO NOT, and this is really really importanter (I am just making up words now), fast forward through commercials while watching it on your DVR.  Treat it like you are watching LIVE.  
  • DO watch the episode on your DVR before 3am if you missed a live viewing, while not fast forwarding, since viewings before 3am WILL count toward the overnight ratings.
  • DO watch several more times within three days WITHOUT SKIPPING COMMERCIALS. In fact, if you only watch the commercials and you watch them several times, you will count towards the C3 every time (thanks dkd).  

Let me just explain that third to last point a bit more.  It used to be that if you watched the show twice (live and then on your DVR) that it was only counted once.  But Nielsen is now counting multiple viewings, provided that those viewings include all commercials without fast forwarding through them (called time shifting).  So, if you are a very dedicated Nielsen viewer, please do that.  You will make a big difference.

Please, if you are a Nielsen viewer, please comment. I'm only doing this to see how many Nielsen viewers I have reached, not to make you bias, so you can comment as "Anonymous". Thanks.

The Event Fanbase Project Part 1

So, since The Event is in some hot water, the huge fanbase potential needs to reveal. Right now, start with putting this as your Twitter status or retweeting the original one I have on my twitter page (just look on my favorited tweets, it should be the first one there).
"Dear @, Please keep faith in . RETWEET IF YOU AGREE."
Use the hashtag #TheEvent on Twitter because there is a TV ratings company that measure fanbase loyalty such as number of tweets about the show by using the hashtag.

Please also take 3 minutes to vote for The Event on the sites on my "Voting Opportunities" page

If The Event averages a 1.3 (really easy) 18-49 demo rating for the rest of the season, it will finish with a 2.0 average

Hey

I am the person who also runs The Even Fan Central and I decided to set up a campaign site dedicated to a season 2 of The Event. I will be using the same content in some of my posts in this, and I hope we get something going.

Leave a comment and tell me how you found my site.