Almost all of the money that NBC gets from airing The Event is from advertisers. Advertisers will pay in an "auction" style of buying slots, and will pay more for certain slots. Their main goal is to advertise to THEIR potential consumers. They will advertise on shows with 1. the same ideas, and 2. big ratings. Of course advertisers would pay more for shows with big ratings, but what about the other reason? Advertisers can't ask each customer why they are here or where they saw their advertisement. We will now let them know. Take a good 10 minutes and see who advertises during The Event (actually Apple is the main promotion on the show -Sean using a MacBook, Sophia with an iPhone.) Let them know that you 1. watch The Event, 2. notice their commercials, and that 3. you buy from them because you see their commercials there.
To contact them, just go to their website, and click on "Contact Us". You can then leave a nice message to them. Also, most of them are on Twitter, hit them up there ALSO.